đ„PETITION Sponsorshipsđ„
PETITION: Quarterly Partners Q1â24
A. About PETITION
PETITION is a twice-weekly newsletter that provides analysis, commentary and curated links about financial markets, distressed investing, restructuring and bankruptcy. We are one of the top financial newsletters on Substack; weâve been highlighted in Fortune, Buzzfeed, New York Magazine, The New Yorker and industry pubs like Turnarounds & Workouts.
We land directly in the inboxes of over 28k people. And weâre growing quickly.
Our readership consists of a highly-targeted group of (i) lawyers, (ii) investment bankers, (iii) advisors and consultants, (iv) investors, (v) management teams and company directors and (vi) others (e.g., media, students, et al.) â all trying to keep up with market activity and the disruption that comes with it.
Our subscribers use our unique news and insights to source investment ideas, identify and pitch new deals, develop business, advise clients, and more. For junior folks, PETITION is an educational tool that is â in contrast to other dry and technical resources â actually interesting and fun for them to read! đ
B. Metrics and Engagement
Average overall open rate: ~50% (great!)
Average total open rate (including forwards): > 100% (amazing!)
Tremendous retention rate: ~96%.
Growth: we continue to grow by referrals (word of mouth) and direct outreach. Weâve done zero advertising or paid marketing.
C. Demographics
According to a recently conducted survey of our readers (Sept â22), our readers are predominantly:
Professional males making over $100k/year. Over 50% of our respondents indicated that they make over $300k/year and, of that, 16% indicated that they make over $1mm/year! đ€
Over 50% of our respondents are Partners/Senior Managing Director or Managing Director/Portfolio Manager level. Senior decision-makers with high earning power are reading us!
Our readers generally also read Reorg, Debtwire, The Deal, and BankruptcyLaw360.
Of MSM resources, our readers generally read The Wall Street Journal (91%), Bloomberg (68%), The New York Times (53%), The Financial Times (37%) and the Economist (27%).
D. More Granular Details
We have onboarded scores of group subscribers including:
Major law firms like Kirkland & Ellis LLP, Weil Gotshal & Manges LLP, Latham & Watkins LLP, Paul Weiss Rifkind Wharton & Garrison LLP, Akin Gump Strauss Hauer & Feld LLP, DLA Piper LLP, and many many more.
Major financial advisory firms like Alvarez & Marsal LLC, FTI Consulting, AlixPartners, Berkeley Research Group, SierraConstellation, and more.
Major investment banks like Moelis, Lazard, Greenhill, Evercore and more.
Major asset managers like Elliott, Centerbridge and more.
Reporters and journalists at Financial Times, New York Times, Bloomberg, Axios, WSJ and The Information, just to name a few, are readers.
E. Gold Sponsorship Opportunities
âGoldâ implies that there are other levels of sponsorships. There arenât. đ
We donât want to throw too many sponsorships against our subscribers and so weâre going to keep sponsorships (i) limited and (ii) limited only to brands or orgs that we are familiar with and respect.
This package includes a maximum of 12 non-exclusive placements per quarter (i.e., every Wednesday we publish in the quarter).
Pricing: $15,000/quarter
Placements: Each sponsor will be featured in the Wednesday edition of PETITION. The content (75-125-word message + logo + CTA) will be included natively in the upper-middle part of the newsletter.
Editing: Guidance (and editing if needed) for how to best tailor your message to PETITION readers in PETITIONâs voice (if wanted).
It is our expectation that our sponsorship partners understand and appreciate what weâre trying to do here at PETITION and want to be a partner in our growth.* Is that you?
Cheers,
The PETITION team.