Ad Agencies Get Hammered (Short Don Draper)
Changes Afoot as Large Corporates Like P&G Shift Spend
Draper never would’ve made it in the age of #MeToo anyway.
This week, Proctor & Gamble ($PG) announced that it cut its digital ad spending by approximately $200mm, a shot across the bow of certain undisclosed big ad players (cough, Google) and a major blow to the middlemen ad agencies that seem to be …