Ponder This: Gibson Brands' Struggles

By: Ted Gavin, Managing Director & Founding Partner of Gavin/Solmonese

It’s not new information that Gibson Brands, famed maker of guitars, is struggling. And some of the coverage in last week’s PETITION sheds light on why. When Justin Bieber is the only current superstar artist of note that one points to that uses Gibson gear, that’s not a good sign for…