Gracious Home Bastardizes Warby Parker Name For Own Benefit
We've reported various examples of clicks-to-bricks movements, but it is also worth pointing out the (obviously-more-rampant) bricks-to-clicks movement. One example: Gracious Home, which just sold in bankruptcy for $4mm to Tom Sullivan, the founder and former Chairman of Lumber Liquidators. It now plans to deploy a "Warby Parker strategy, i.e., smaller …